(07) 4945 9111106 Main Street, Proserpine, QLD 4800

Team members




In January 1981, I started as a Motor Vehicle Apprentice at Fraser Ford, previously known as JF&RM Fraser, which was then owned by the wonderful, Mr Jim Fraser. He was a very astute entrepreneur, with the business having a very strong customer service driven culture. On completion of my apprenticeship, I continued working as a motor mechanic and in 1992 and 1993, I was awarded “Ford’s Top Queensland Motor Vehicle Technician”, which was in recognition of my dedication to the business, the brand and my development as a Motor Vehicle Technician. I spent the next 3 years running the Agricultural Workshop, before transferring back into the Automotive Workshop as Service Manager. I am a family man and treasure the close relationships I have with my parents and relatives and have three fantastic children I am very proud of. In 2003, after 22 years, I had the opportunity to purchase a major share of the business, and was appointed Dealer Principal/Director of Fraser Ford. I am very proud of the business it has become, and my staff, an amazing team who are like family, are the best in their fields, and are committed to providing every person with the best customer experience, whilst promoting the fantastic products we sell and service. I enjoy my role as Dealer Principal and look forward to meeting new people every day, so next time you are in the area, feel free to pop in and say Hi.




When you need your motor vehicle serviced or repaired at Fraser Ford, you will be greeted by the friendly, experienced, professional service reception team. They are backed by a skilled and experienced Ford trained, technician team under the guidance of astute Workshop Foreperson Nick. The lovely ladies behind the counter of our Service Department; Service Manger Kelly and Service Adviser Penne, will greet you with a smile and their professionalism will leave you in no doubt that you have come to the right place. With their combined 25 plus years’ experience in the motor industry and a thorough knowledge of the Ford product service/repair process, there is nothing they won’t be able to assist you with. From your first encounter, whether it be a phone booking or online enquiry, this formidable team will leave you reassured your vehicle is in safe hands, as the Fraser Ford service team are by far the best Ford service team in the Whitsunday region. You can validate these statements by visiting the Ford Motor Company Australia website, https://www.ford.com.au/dealership to view service rating reviews.




Come in and meet our Parts Manager, Peter Bartlett (aka BART, an avid Penrith Panthers NRL supporter, but we won’t hold that against him), for all your Ford Parts needs. He also looks after our Parts Department for our Mower & Agricultural division. We are stockists for Claas, Mahindra, Landini, Sitrex, Hustler, Craftsman, Stiga, Cub Cadet and Rover. His extensive experience, 15 plus years in charge of Fraser Ford parts department allows him to provide a great deal of knowledge and experience to this role, which will make all your parts ordering a breeze. He will ensure the overall service/parts experience that you will receive at Fraser Ford is exemplary.

Fraser Ford is a locally owned family business that is committed to providing professional & friendly sales & after sales service in the Whitsundays and surrounding regions.

Fraser Ford & Fraser Machinery has been an established Ford dealer and Agricultural sales and repair business in the Whitsundays since 1925. Although the business name has changed several times the business still operates from its original site.

Fraser Ford promotes old fashioned customer service and values, with our priority always being to you the customer. When purchasing a vehicle, tractor, mower or getting your vehicles serviced and repaired, you will deal with a team of 16 high calibre, locally trained people who strive to be the very best in their fields.

From our modern premises to our well equipped workshops, Fraser Ford provides a “one stop shop” for all your motoring and agricultural equipment needs.

  • New Ford Motor Vehicles
  • New Mahindra Motor Vehicles & Tractors
  • New CLAAS tractors & implements
  • New Hustler Mowers
  • Field Quip Farm machinery
  • Large range of pre-owned vehicles & Agricultural equipment
  • Hardy Spicer Hydraulic Hose Agent
  • 3M Window Tinting (motor vehicle & commercial premises)
  • Qualified Workshop technicians & facilities to repair & service all make & models of motor vehicles, trucks & tractors. Licensed A/C repairer
  • Full vehicle detailing facilities
  • Experienced Spare Parts department – Genuine & non Genuine parts for all vehicles
  • QLD Roadworthy inspection station for motor vehicles & trucks
  • Mine Compliant Brake Testing only $75


Here at Fraser Ford, we have a strong belief in giving back to the local community. Fraser Ford is a strong supporter of the Whitsunday community. We provide sponsorship to many charities and sporting organisations including Proserpine Kindergarten, Whitsunday Bowls Club, Whitsunday Rugby League & Rugby Union clubs just to name a few.

Come in & experience Fraser Ford service, where you & your needs come first. You will be treated like family from our warm, friendly and dedicated staff who are committed to taking care of you long after you drive away.